After 40 years of old-school education, GiGi New York, the new style brand of Graphic Image, is born.

Like any offspring, as GiGi New York moves forward it will inevitably carry with it certain indelible traits of its parent company. At Graphic Image we have a commitment to quality, value, function and originality in everything we produce. Now these trademarks of quality will manifest themselves in handbags, wallets, accessories for both women and men, and that is just for starters. This new generation of products will be the canvas for our ongoing discovery of new leathers, colors and design.

Graphic Image is a family owned company in Melville, New York. Founded by Bennett Glazer, the company is now run by his son, Tom Glazer and daughter, Carol O' Connell, Begun as a diary company, Graphic Image is now the premier leather book-binder in the United States with over a thousand different products sold in the very best retailers all over the world, including Bergdorf Goodman, Barneys New York, Neiman Marcus and Harrods of London to name just a few. If you are not familiar with Graphic Image, we invite you to take a look at www.graphicimage.com.

What is also new is GiGi's commitment to its own brand. While Graphic Image will continue to design its own products, (the DNA of its customers,) GiGi will seek to define itself by its own aesthetic. Our style will unfold over time, guided by the lessons learned through a generation of working with the most discriminating stores and designers in the world.

GiGi New York is born into a gifted home: while our leather suppliers are among the best the world has to offer, the lion's share of our products are made right here at our factory in Long Island, New York.

We welcome you and invite you to be part of the growth and development of a new generation of Graphic Image with much more to come. Please share your thoughts on our efforts at customerservice@giginewyork.com

Illustrations by Olivia Schuff